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  • Nancy Nemes

Co-creating the Metaverse – Immersion, Responsibility, and Humanized AI

As we humans develop more and more innovative and creative technology, we will drive significant progress in creating metaverse environments that have smart algorithms at their core. Advances in machine learning, computer vision, or autonomous processes will open a vast array of opportunities to organizations and employees. This will force us to rethink many aspects of our life and work.

For example, virtual personal assistants can understand text, context and tone of voice, converse in natural language, make human-like gestures and even support decision making. The algorithms provide supervised and unsupervised learning capabilities, can be programmed in virtually any language and can be deployed at scale in any location. Using historical data, they create unique AI models that are perfectly fitting specific business and life environments. Taking on diverse roles, these assistants can act as mortgage or real-estate agents, skincare consultants or covid health advisors, educational coaches and mentors for college applicants. Cortana is doing a great work at managing your calendar, Ultimate AI is providing concierge services and customer service automation, Soul Machines provides hyper-realistic Digital People that can adapt to real-time customer encounters while emulating appropriate emotions.


Despite the hype and its future promises, these applications and the metaverse itself are still in their early childhood. Lack of infrastructure, obsolete regulations, disconnectedness between the metaverses that various companies are or will be creating, known and unknown issues in the responsible usage of technology are already leading to the creation of new roles for humans within the organizational infrastructure. There will be options for employees to create their own digital colleagues, personalize work along them and co-exist with them in a hybrid environment, and outline the potential risks associated with compliance, unacceptable human behaviors and bias. Our learning from the early days of the Internet and Social Media should help us address issues early on by outlining essential rules for successful co-creation and collaboration in the hybrid world of the metaverse. Creating more integration between the business and consumer world, seamless connectivity between real and virtual, and outlining more fluid roles in all areas of the organization, from Leadership, to HR, Compliance, Development and Marketing will ensure a more sustainable and responsible cohabitation with technology.


Organizations like Swiss Cognitive are doing a brilliant job in supporting business leaders and consumers to imagine and create their own future. With a strong partner network built in record time, including with our initiative #humanAIze, we support the emergence of metaverse-natives and help moving attention from supervision and control to co-creation and engagement. Accelerating development and adoption, and ensuring inter-generational balance will help capture more of the benefits rather than the risks of technology.


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